Latin America. In today's surveillance services, everything is about balance: preserving security while improving the end-user experience. And who is the end user? Usually it is not the company that contracts the security services but the clients of the latter.

An example is a shopping center that hires a surveillance company to ensure the safety of its facilities, although it is the company that chooses the company and pays for the contract. Those who really perceive the safety and enjoy the benefits are the visitors who travel the site.

These are the final customers, who qualify and give the last word on the experience lived and directly influence the decision of the shopping center to maintain or remove the contracted security company. Thus, the focus of security companies should be to create memorable user experiences for each market in which they provide the service.

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The security guard is usually the first person who is in hundreds of establishments, it is the first face that the client sees, the first contact he has and therefore it must represent an extension of what the store, hospital, airport, center commercial or commerce wants to deliver as a service experience to its customers. He is not just a figure with some procedures, he must be trained in customer service, be prepared to answer business questions and be ready to provide greater value.

The use of technology is a key axis to create memorable user experiences, technological tools provide security servers with more information, control and capacity while optimizing their performance and therefore they are a key element in the development of the security business. to future. In the current era you can not create user experience without technology.

Join the next webinar: How to create user experiences in physical security services?

Thursday, February 14 2019
10: 00 hrs. Mexico
11: 00 hrs. Bogotá
13: 00 hrs. Buenos Aires

Register here without cost: https://events.genndi.com/register/818182175026325736/9c150de868

Santiago Jaramillo
Author: Santiago Jaramillo
Editor
Social communicator and journalist with more than 15 years of experience in specialized digital and print media for Latin America. Currently Editor of the Security Sales, Building Management and Academic Coordinator of the TecnoEdificios Congress.

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